I agree on the relationship connection with the client, however in my country the clients I come accross have absolutely No idea what they want and it can be extremely frustrating when they don’t like my suggestions as it prolongs the design process.
I work for a small print company called Edwin M Harmer Print where the clients know Exactly what they want, which is a relief.. but I also work part time as a freelancer and I have one supplier company called Successprint.
Me and the owner of this company are good friends and we usually spend more time trying to convince clients that we know exactly what they want even though half the time we don’t.
The system works anyways.
We always get an approval in the end.
Since I’ve been talking about branding on the blog lately, I thought it would be a good time to talk about how to work with a graphic designer to create your logo. As I am sure you know, your logo is one of the most important pieces of your branding efforts. Overall, any graphic you use to represent your company is a silent representation of who you are so first and foremost, always make sure your marketing materials are professionally produced if you want to look professional!
In the last month, I learned a valuable lesson about the client/graphic designer relationship and that is, sometimes words are just not enough for a designer to interpret a client’s vision. You see, while we all may think graphic designers have some magical power that allows them to get in our heads, see our vision and create it…unfortunately they just don’t. The truth…
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